What Aerie is known for
American intimates and loungewear brand launched by American Eagle Outfitters in 2006; its #AerieREAL campaign, launched in 2014, committed to unretouched, unfiltered imagery and diverse models as part of a body-positivity platform.
Aerie launched in February 2006 as American Eagle Outfitters' first sub-brand. In January 2014, AEO announced it would stop digitally retouching Aerie's marketing images and stop using traditional supermodel casting; the resulting #AerieREAL campaign became the company's defining marketing platform, built around unretouched photography and diverse body types. The campaign is credited with driving significant commercial growth, with revenue cited at roughly $300 million in 2014, growing to close to $1.5 billion by 2023.
Best for — Body-positive intimates
Global
Where next
- Hiltl — Germany
- Gardeur — Germany
- Laurence Tavernier — Paris
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