Alex Sports

On Rue du Prado since the winter before the war ended. Eighty-five years of fitting people for the mountain and for the plateau. Gustave Barras and his son Alex kept the house through the growth of the station; the counter still belongs to the family. Not a monobrand cube. Not a seasonal pop-up. The room that was here when Crans-Montana was still building itself. You walk in off the Prado and the scale is real — ski, golf, cashmere, the workshop that still repairs. The light of the plateau street.