Amouage

<p>Amouage was founded in 1983 by the Albusaidi family at the request of Sultan Qaboos bin Said, with Prince Sayyid Hamad bin Hamoud al Said overseeing its creation under a stated mission — 'The Gift of Kings' — to revive Omani perfumery for the world. The premise was audacious: that the ancient frankincense country could re-enter haute parfumerie at the very top, on its own materials.</p><p>The method made it work. Amouage builds on the Middle East's treasury — frankincense from Dhofar, myrrh, oudh — but composes with perfumers drawn from the great international houses rather than regional formula alone. The results carry both signatures at once: Jubilation XXV (2007, Bertrand Duchaufour), created for the house's twenty-fifth anniversary, and Interlude Man (2012, Pierre Negrin) have become modern references, with Gold, Epic, Dia, Reflection and Honour filling out one of perfumery's densest catalogues.</p><p>Everything is still made in Muscat, and the house now sells in more than eighty countries — incense-rich compositions worn like jewelry, the Sultanate's oldest export dressed for the twenty-first century.</p>