Why it belongs in ORBIS
Busan's city brand shop celebrating 'Busan Is Good'—locally designed goods, Busan city collaborations, and original character merchandise.
BIG Shop, which stands for 'Busan Is Good,' opened on November 25, 2024, to promote Busan's urban identity and charm. The two-level shop features exhibitions and pop-ups from Busan City Brand partners on the first floor, including collaborations with well-known brands and Busan's original characters Boogi and GGODEUNGO. The second floor houses the main shopping area with products from 53 partner companies, including city brand design contest winners and SAGAGSAGAG brand goods reflecting Busan's core values: Global, Open, Original, and Dynamic. The range spans food, fashion, and crafts celebrating local Busan identity.