What Blue de Gênes is known for
Danish denim label founded 2010 in Kolding, Denmark, named for the 17th-century Genoese fustian cloth ('Bleu de Genes') that gave English 'blue jeans' its name. Denim milled in Italy and Greece, shirts in Portugal, belts in Austria/Italy.
Blue de Genes was launched in Kolding, Denmark, in 2010, built around a deliberate etymological reference: the name recalls the origin story of jeans themselves, which the brand traces to 17th-century Genoa, Italy, where harbour workers wore trousers and sailcloth made from a hard-wearing cotton fabric called 'Geanes fustian,' dyed blue with indigo. Because Genoa was under French control at the time, the fabric became known in French as 'Bleu de Genes.' The Danish label adopted that history while building a genuinely European, small-batch production model: denim is milled in Italy and Greece, shirting comes from Portugal, select trousers from Turkey, and belts from Austria and Italy.
Best for — Denim, Italian fabric
Denmark / Italy
Where next
- Mud Jeans — Amsterdam
- Ocean Heir — United States
- Chine Machine — Paris
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