Why it belongs in ORBIS
Calvin Klein flagship on Sao Paulo's Rua Oscar Freire, a roughly 700m2 store that introduced the brand's newer architecture-and-design concept to Brazil and is its largest unit in the city.
This Calvin Klein store sits on Rua Oscar Freire, one of Sao Paulo's best-known upscale shopping streets, in the Jardim Paulista district. Brazilian retail press covering its opening described it as a flagship that introduced a newer architecture-and-design concept for the brand, built out across roughly 700 square meters - making it the largest Calvin Klein unit in the city. The store carries the brand's full range for men, women and lingerie, consistent with a flagship rather than a single-category outlet. As with other Calvin Klein retail locations, the store is company-operated rather than independently owned.