Chayan Yuese / Sexy Tea (茶颜悦色)

Chayan Yuese, known in English as Sexy Tea, launched in Changsha in 2013, building its menu around fresh milk blended with Chinese teas and crushed nuts. The brand's packaging draws on classical Chinese ink painting rather than the bright, cartoonish look common to milk-tea chains, part of a broader visual identity that ties the drink back to Chinese tea culture rather than treating it as a generic bubble-tea product.

The company states it puts its tea sourcing through an eight-step evaluation process, including source verification and pesticide testing, and says only a small fraction of teas considered make it through selection. That sourcing focus has been recognized externally: Chayan Yuese has received a Superior Taste Award, an FBIF WOW Food Award, and a Foodaily iSEE Taste Award. The brand has stayed heavily concentrated in its home province, with hundreds of outlets clustered in and around Changsha rather than spreading thin across China the way many national chains do, while also selling loose-leaf teas, tea bags and snacks through its own online store to customers who can't reach a physical shop. That combination, a hyper-local retail footprint paired with a national e-commerce tail, is a different growth pattern than most milk-tea brands its size choose.