What Cheeky is known for
Argentine children's and babywear brand founded in 1994 in a home garage by Daniel Awada and Patricia Fraccione; grew into a market leader in Argentine kids' fashion (newborn to age 14) with over 180 stores, now part of Grupo Altatex alongside sibling brands Awada and Como Quieres.
Cheeky was founded in 1994 by Daniel Awada and Patricia Fraccione, who started the business in a home garage with rolls of fabric and a cutting table, at a time when Argentina's children's-clothing market was described by the founders as thin and conservative. The brand built its identity on bringing color and fashion-forward prints into kids' clothing. Three decades on, Cheeky is a market leader in Argentine children's fashion, selling clothing, footwear and accessories for babies and children roughly newborn through age 14, across more than 180 stores. It is now part of Grupo Altatex, alongside sibling brands Awada and Como Quieres.
Best for — Children's clothing and footwear
Argentina
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