Why it belongs in ORBIS
German denim brand (Cross Jeanswear GmbH), founded 1995 and based in Berlin, with Turkish manufacturing roots underpinning its denim know-how. Sold through roughly 3,200 points of sale across Europe plus online partners including Zalando and Otto.
Cross Jeanswear GmbH was founded in 1995 and operates out of Berlin, describing itself as a German company with Turkish roots that it credits for much of its denim manufacturing expertise. The brand's product range centers on jeans in a wide spread of fits - slim, straight, bootcut, boyfriend, super skinny, regular and wide-leg - for men and women, extended into t-shirts, sweatshirts, hoodies and both denim and seasonal outerwear, marketed under the line 'Denim for Life.' Cross distributes through roughly 3,200 points of sale in Europe alongside major online retail partners such as Zalando, Otto and Amazon. The brand holds several sustainability certifications, including Global Recycled Standard and Nordic Ecolabel, for parts of its range.