What DoDo is known for

Playful charm-jewelry line launched by Pomellato in 1995, its gold charms - including the extinct dodo bird for which it's named - built around nature and conservation themes. Its Naples boutique is on Via Santa Caterina a Chiaia, near Pomellato's own store.

DoDo is a jewelry line created by the Milan-based Pomellato Maison and launched in 1995, aimed at a younger, more casual customer than Pomellato's core high-jewelry business, with collectible small gold charms - animals, symbols and letter cubes - meant to be composed into personalized bracelets and necklaces. Its name and central emblem come from the dodo, the extinct flightless bird, used to draw attention to species loss and habitat fragility; the brand also partners with WWF Italia on conservation-linked initiatives. DoDo operates as its own retail entity with an official online store and standalone boutiques distinct from Pomellato's own shops, though the two often sit close together, as in Naples, where DoDo opened a boutique on Via Santa Caterina a Chiaia a short walk from Pomellato's own store on the same street, in the city's upscale Chiaia shopping district.