What Dufy is known for

Istanbul menswear label that began as a shirt workshop in 1964; joined Turkey's Cebeci Group in 2016 and now runs roughly 31 stores nationwide selling shirts, tailoring and smart-casual pieces.

Dufy traces its start to 1964, when it began producing shirts in a small Istanbul workshop; the brand takes its name from French painter Raoul Dufy. It built its early reputation as a shirt specialist before broadening into fuller menswear - tailoring, knitwear and smart-casual separates - positioning itself between fast fashion and higher-end tailoring houses. In 2016 Dufy joined Turkey's Cebeci Group, which expanded the label's retail footprint to roughly 31 stores across the country, including locations inside Istanbul shopping centers such as Cevahir AVM. The brand sits in a mid-to-premium menswear segment, aimed at structured, wearable office and off-duty pieces rather than trend-driven fast fashion.