Why it belongs in ORBIS
Brazilian fashion label launched in the early 1980s by designer Tufi Duek, built on jeans and tailoring; its flagship, trading as Forum Tufi Duek, sits on Rua Oscar Freire in Sao Paulo's Jardins district.
Forum was created in the early 1980s by Brazilian designer Tufi Duek, initially focused on denim, and expanded through the decade as the label built its own distribution network and invested in concept stores. It became one of a cluster of Brazilian jeanswear brands - alongside M.Officer, Lee and Zoomp - that defined casual fashion retail in Brazil through the 1980s and 90s. The label's Sao Paulo flagship, often listed as 'Forum Tufi Duek,' is located at Rua Oscar Freire 916 in the Jardim Paulista/Jardins area.