Freenote Cloth

Freenote Cloth is a menswear brand founded by brothers Matt and Andrew Brodrick, based in the historic district of San Juan Capistrano, California, a town associated with the ranch-era history of early California. The brand was started around 2013-2014, after both brothers had spent time working within the Volcom organization, where they said they picked up practical knowledge of garment construction, fabric sourcing and the business side of running an apparel company. Freenote's core focus is raw selvedge denim and related workwear — jackets, flannels, shirting and outerwear — built using fabrics and hardware sourced from both Japanese mills and domestic US suppliers, with garments manufactured in the United States. The brand's positioning draws on classic American workwear silhouettes reinterpreted with heavier, longer-wearing raw denim fabrics of the kind associated with Japanese selvedge weaving traditions, appealing to the same niche of denim enthusiasts who track fade patterns and construction details. Freenote sells through its own site and showroom in San Juan Capistrano as well as through specialist menswear retailers such as Blue Owl Workshop, Division Road and Franklin & Poe.