What Ginori 1735 is known for
The Doccia porcelain manufactory — Tuscan porcelain art since 1735, from Oriente Italiano to Luke Edward Hall. The Florence shop has occupied the ground floor of Palazzo Ginori on Via dei Rondinelli since 1802.
Marquis Carlo Ginori founded his porcelain manufactory at Doccia, outside Florence, in 1735 — among Europe's first, racing Meissen and Vienna to master the Chinese secret — and Tuscan aristocratic ambition set the register permanently: sculptural porcelain, painted by hand, meant for palaces. The 1896 merger with Milan's Richard company created Richard Ginori; Gio Ponti's artistic directorship in the 1920s produced Art Deco porcelain of such wit and rigor that his pieces anchor design museums worldwide.
The house's modern rescue is a Florentine story too: Gucci acquired the bankrupt manufactory in 2013, restoring it as Ginori 1735 under Kering — Oriente Italiano's saturated botanical dinnerware became the flagship collection, and collaborations with Luke Edward Hall and scented-candle lines in Labirinto reliefs recruited a new generation to the shelf.
Production continues at Sesto Fiorentino beside the company museum's three centuries of molds. Ginori remains Italy's porcelain aristocracy: the table as fresco, fired at 1,400 degrees.
Best for — Oriente Italiano porcelain and collector tableware.
Made in Sesto Fiorentino, Tuscany.
Where next
- Albin Denk — Vienna
- Meissen Porcelain — Germany
- Gen-emon Kiln — Japan
In the Journal
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