What Hunkydory is known for

Womenswear label founded 1996 by Ulrika and Christopher Bjercke, who met studying at Esmod Paris. Originally set up in Christopher's native Norway, then relocated to Stockholm after gaining traction there; began as a knitwear line.

Hunkydory is a womenswear label founded in 1996 by Ulrika and Christopher Bjercke, a couple who met while studying design at Esmod in Paris. Because Christopher Bjercke is Norwegian, the label was originally set up in Norway; after gaining traction in the Swedish market, the founders relocated the company to Stockholm. Hunkydory began as a knitwear line, and knitwear has remained part of every collection since, with the brand's aesthetic evolving from Swedish minimalism toward a mix of military, rock and bohemian influences. The label is now sold in around 16 countries.