What you’ll find
What Key West Aloe is known for
Joe Liszka and Frank Romano started formulating aloe vera skincare in 1971 after arriving in Key West and discovering the plant soothed their sunburns, building the line into sunscreens, lotions, and fragrances still sold under the family-founded brand. The company's tropical scents and aloe-based body care have remained a fixture of Old Town storefronts for more than fifty years.