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Mecca Cosmetica

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What Mecca Cosmetica is known for

Australian prestige-beauty retailer founded in 1997 by Jo Horgan, who opened the first Mecca Cosmetica store in Melbourne's South Yarra using proceeds from selling her house; now Australasia's largest beauty chain with 110+ stores plus mecca.com.

Mecca Cosmetica was founded in 1997 by Jo Horgan, then 29, who used money from selling her own home to open a single store in South Yarra, Melbourne. The business lost money for its first four years before finding its footing as a service-driven, multi-brand beauty retailer built around in-store consultations. Mecca has since grown into Australasia's leading prestige beauty retailer, reported to hold roughly 30% market share with annual revenue above A$1.2 billion, more than 110 stores across Australia and New Zealand.

Best for — Curated luxury beauty retailer.

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