What MO is known for
Portuguese family-fashion chain (120+ stores) that began as Modalfa in Portalegre in 1995 before rebranding as MO; Sonae sold the business in a roughly EUR20m management buyout in 2025 to CEO Francisco Pimentel and Oxy Capital's Mercurio Fund, so it is no longer Sonae-owned.
MO is a Portuguese clothing chain that began as Modalfa, opening its first shop in Portalegre in 1995; the brand was later renamed MO, growing to more than 120 stores in Portugal plus a presence in Spain, Italy and Czechia. For three decades it was one of the fashion retail brands built by the Sonae group. In May 2025, Sonae completed the sale of MO and Zippy in a management buyout involving MO's CEO Francisco Pimentel and Oxy Capital's Mercurio Fund, meaning MO is no longer a Sonae-owned business.
Best for — Footwear, comfortable
Portugal
Where next
- Bambalapitiya Shopping Stretch — Colombo
- Fashion Bug — Colombo
- Elie Saab — Paris
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