Oriberry

Oriberry didn't begin as a coffee company. Its roots trace to 1998, when its founders started charity work supporting indigenous and ethnic-minority communities in remote parts of Vietnam; the coffee business, formalized in 2010, grew out of that work as a way to keep the income direct rather than routed through aid. The company sources single-origin coffee from named Vietnamese regions — Quang Tri, Lam Dong, Dien Bien, and Daklak — and green and red tea from Thai Nguyen, buying direct from smallholder farmers rather than operating estate farms of its own. Oriberry describes a specific quality process behind that sourcing: soil testing on the farms, a required Brix sugar level in the cherries before they're accepted, and screening of the green beans for pesticide residue, rather than a general ethically-sourced claim with no mechanism behind it. Alongside the coffee and tea, the company sells brewing equipment and hand-painted Bat Trang ceramics — cups, bowls, and drip filters made in Vietnam's Bat Trang pottery village — pairing a food product with a craft one from the same country. Oriberry runs a café near Hanoi's West Lake as its physical retail point, but the core of the business is still the direct relationships with smallholder farmers that the 1998 charity work started, sixteen years before the company itself existed.