Pain de Sucre

Pain de Sucre was established in 1985 in Marseille by Christian Keusseyan and Bernard Evans, who brought tailor-made experience from their family of tailors to seaside clothing. The brand was conceptualized as the precursor of bikini-jewellery, second-skin materials, and quick-drying fibres, revolutionizing the swimwear industry with a haute couture approach to designer beachwear. Pain de Sucre pioneered consideration of beachwear beyond the swimsuit itself, embellishing designs with buckles, jewelry, stones, lacing, and embroideries. The brand is now referenced by more than 650 multi-brand retailers worldwide and maintains approximately thirty shops and corners in prestigious locations including Saint-Barthélemy, Knokke, Geneva, Monaco, Paris, Cannes, and Saint-Tropez.