Piero Guidi

Piero Guidi is an Italian leather goods manufacturer founded in 1970 near Urbino in the Marche region by Piero Guidi and his wife Nadia, operating as both atelier and retail storefront. The brand's signature Magic Circus collection originated from Piero Guidi's own artwork—hand-drawn designs depicting circus animals in vibrant colours against deep chocolate backgrounds, rendered on distinctive coated canvas and genuine leather. Each Magic Circus bag features zip closure, asteria charms, removable angel accents, double handles, optional shoulder strap, and metal feet on the base, combining playful design with technical construction. In 1991, the angel logo with spread wings became the company's formal mark. Today, Piero Guidi is run by Piero's two sons with the same creative energy and craftsmanship their parents established, maintaining Italian production and the hand-illustrated design identity that distinguishes the line. The Magic Circus collection represents Italian leather goods as a category where folk art and fashion intersect, appealing to customers seeking personality and craft in everyday accessories rather than unmarked luxury branding.