Why it belongs in ORBIS
Swedish womenswear label founded by designer Carin Rodebjer, who moved from Stockholm to New York to study at the Fashion Institute of Technology and launched the brand there around 1999; now headquartered in Stockholm with a flagship store in the city center.
Rodebjer is a Swedish fashion label built around its founder and namesake, Carin Rodebjer. She began working in fashion in 1993, then left Stockholm for New York to study at the Fashion Institute of Technology; sources place the launch of her own label in New York in 1999, starting without a formal business plan and selling directly to family and friends in both cities. The label's identity blends feminist and environmental values with functional, elegant, distinctly feminine cuts carrying a modern, art-world edge. Rodebjer grew into one of Sweden's most recognized fashion exports, with a flagship store in central Stockholm and wholesale distribution internationally.