ORBIS · The World Shopping Atlas
EcuadorCuencaThe Americas

Serrano Hat

Cuenca (heritage hat house)

What Serrano Hat is known for

A Panama hat house trading under the Serrano name since 1905, presenting woven men's and women's straw collections through a bilingual Spanish-English catalogue. The 1905 founding date places it among the long-established Ecuadorian families of the toquilla-straw hat trade.

How ORBIS reads this city

Shopping in Cuenca

Best for — Long-established woven straw hats

Woven straw hats for men and women

Your atlas

More in Cuenca

Where next

More Hatters & Milliners · Shopping in Cuenca

Hand-curated for ORBIS · no paid placement