Snake River Roasting Co.

Snake River Roasting Co. roasts out of a café at 50 West Broadway on Jackson's town square, and leans on Jackson Hole's altitude as the reason its coffee tastes different — the company frames it directly as 'the science behind our flavor,' tying the roast to the town's elevation rather than treating altitude as scenery. The current range runs from a light-roast Ethiopia single origin through the Roam Wyoming Blend at medium and Kirby's First Tram as a dark roast, alongside White Spider, a medium espresso roast that draws unprompted praise from regular customers — one longtime buyer has said it 'ruined all other coffee' for them. The business is run by owner Mekki Jaidi with general manager Cait Rifkin overseeing day-to-day operations, and it sells through more than one channel: a walk-in café bar, an online store with a subscription discount, wholesale accounts with other Jackson Hole businesses, and K-cups and merchandise for buyers who want the brand without the pour-over. For a coffee shop on a town square that could coast on foot traffic alone, Snake River instead built out subscriptions and wholesale on top of the café — evidence the roasting, not just the location, is what keeps people coming back for named blends like White Spider.