Stockli

Stöckli traces its origins to 1935, when founder Josef Stöckli began making skis on a small production line, turning out an initial run of 50 pairs. The company built its reputation on manufacturing innovation: its first laminated wood skis combining hickory and ash with screwed-on steel edges appeared in 1945, it became the first Swiss maker of metal skis in 1957, and it introduced plastic-compound construction in 1965. Ski production has been concentrated at the company's Malters facility, outside Lucerne, since 1986, and Stöckli is now the only remaining ski manufacturer still producing in Switzerland. Its Laser line is the brand's high-performance piste and race series, engineered for carving and competitive skiing; specific Laser models used by World Cup racers are also sold at retail, giving recreational skiers access to race-level equipment. The company today also makes apparel alongside its core ski manufacturing, but skis handmade in Malters remain its identity.