Vilebrequin

Vilebrequin was established in Saint-Tropez in 1971, emerging from the French Riviera's beach culture of that era, and built its identity around a single signature product: the men's swim trunk, most famously in playful turtle prints, positioned as a luxury item rather than basic beachwear. Over five decades the house expanded into a fuller beach and resort lifestyle offering - women's and children's swimwear, polos, shirts, shorts and dresses, plus accessories - while keeping the original trunk as its core reference point. The brand markets its more recent collections around durability and repairability as part of a broader sustainability push.