London, UK
British fashion brand operating since 1994, with a vintage-inspired, rock-leaning aesthetic spanning leather jackets, distressed knitwear and a muted palette.
Best for Leather Jackets, Vintage
Craft guide
The Concept Stores in London Issue
ORBISCONCEPT STORES IN LONDON11 shops in the atlas.Illustration
Concept Stores in London
11 stores · curated ORBIS register
Visit official site ↗Daks
Heritage HouseLondon, UK
London tailoring house whose self-supporting waistband was invented by Alec Simpson in 1934, giving the DAKS name (from 'Dad' and 'slacks'). Sold through the Simpson Piccadilly store, Britain's largest menswear shop when it opened in 1936.
Best for Trousers, heritage
Daks traces to Simeon Simpson's bespoke tailoring business, founded in Whitechapel in 1894. In 1934, his son Alec Simpson took the company into ready-to-wear tailoring and invented the 'self-supporting' waistband - small rubber pads sewn into the waistband that held trousers in place without a belt or braces, aimed originally at golf and sportswear. The company held a worldwide patent on the design for years. The DAKS name itself was coined from 'Dad' and 'slacks.' The brand became the flagship of Simpsons of Piccadilly, which opened in April 1936 as, at the time, the largest menswear store in Britain, and Daks grew under that platform into one of the country's major ready-to-wear tailoring names, later expanding into its recognisable house check.
Visit official site ↗London / Global
Rei Kawakubo’s beautiful chaos — the concept store where Comme, streetwear and couture collide. Left Dover Street March 2016 after landlord tripled the rent. Haymarket store 31384 sq ft on five floors, three times the old unit. 17-18 Dover Street housed the ICA from 1950.
Best for Multi-brand fashion, streetwear and limited collaborations
Rei Kawakubo of Comme des Garçons and her husband Adrian Joffe opened Dover Street Market in London in 2004, naming it for its first address and organizing it around her phrase 'beautiful chaos': a multi-floor market where the world's most conceptual fashion — all Comme des Garçons lines, Sacai, Simone Rocha, streetwear installations, emerging names — shares space in artist-built environments that are demolished and rebuilt seasonally in the ritual of tachiagari. The London store later moved to Haymarket, and the market spread to New York, Tokyo, Singapore, Los Angeles, and Paris, each edition curated as an argument rather than an inventory. DSM functions as fashion's most influential retail edit: placement here anoints young designers. Go without a shopping list — the point is the collision of things, and the exclusive collaborations produced for the store are the collectors' quarry.
Visit early in a season drop for the store-exclusive pieces, and take the floors in order — the installations are sequenced, and rushing them misses the argument.
Visit official site ↗London / Notting Hill
Maureen Doherty's concept store — Japanese-inspired clothing, ceramics, and the most beautiful retail space in Notting Hill. A cult destination.
Best for Japanese-inspired clothing, ceramics, cult concept store.
Visit official site ↗Online / brand-level record
Eudon Choi is a London-based womenswear label known for tailoring that blends masculine cut with feminine sensibility. Collections span coats, dresses, tailored trousers, and knitwear sold direct at eudonchoi.com.
Best for Tailored contemporary womenswear by Eudon Choi
Eudon Choi is the eponymous womenswear label of the London-based, Korean-born designer, launched in 2009. Choi began his career designing menswear before turning that vocabulary — structured cuts, utilitarian details, vintage referencing — into ready-to-wear for women, a fusion that remains the label's signature: masculine tailoring softened by a feminine sensibility, expressed across coats, dresses, tailored trousers and knitwear. The approach earned early industry recognition, including the Fashion Scout Merit Award and the Elle Talent Launch Pad award in 2012. In 2017 the label expanded its reach with a collaboration for John Lewis, placing it alongside contemporaries such as Palmer//Harding in the department store's push toward emerging British design talent. The house remains a small independent operation — roughly five staff — run from Studio 7 in the Rose Lipman Building on De Beauvoir Road, London N1, a shared creative workspace rather than a public-facing shop. Eudon Choi has no standalone retail store of its own; the collections are sold through wholesale concessions at Fenwick, Harvey Nichols and John Lewis, through the independent boutique Salt, and direct via eudonchoi.com, which ships to the UK, France, Germany, Italy, Spain, the United States and Canada.
Visit official site ↗Goodhood
Hidden GemShoreditch (15 Hanbury Street, E1 6QR) / Online
Independent London retailer curating fashion, footwear, homeware, books, records and lifestyle goods, alongside in-house Goodhood collections.
Best for Tight edit of fashion, lifestyle and homeware from Ganni, Carne Bollente, Ari
Visit official site ↗Koibird
Hidden GemMarylebone (62 Marylebone Lane, W1U 2PB) / Online
Independent experiential fashion and lifestyle retailer presenting emerging international designers, accessories and home objects.
Best for Eye-popping curation of global talent spanning fashion, homeware, accessories
Visit official site ↗London, UK
Founded in 2013 by William Green and Tom Horne, this London menswear label built a modular capsule system around 'The Hood,' a tailored hoodie that first sold through Colette in Paris and Isetan in Japan.
Best for Modular Clothing, Essentials
L'Estrange London was founded in 2013 by William Green and Tom Horne, who started from a simple question: why was the hoodie, a favorite garment for many men, treated as something to be worn only when lounging at home rather than as part of a considered wardrobe? Their answer was "The Hood," an elevated, tailored take on the classic hoodie designed to bridge smart and casual dressing, built with premium construction and a fitted cut. The piece found early traction with some of the era's most selective retailers, including Paris's influential concept store Colette (since closed) and the Japanese department store Isetan. From that single garment, the founders built out a wider modular clothing system: pieces designed to be seasonless, interchangeable and versatile across settings, under the guiding philosophy "With less, do more." The brand frames this approach explicitly as a wardrobe-reduction strategy, positioning owning fewer, better-made pieces as the alternative to disposable fast fashion. More recently, L'Estrange has extended that thinking to retail itself, committing to a biophilic-design approach for its physical stores as part of a stated pursuit of degrowth within the fashion industry.
Visit official site ↗Milagros
Hidden GemColumbia Road (61 Columbia Rd, E2 7RG) / Online
Independent London importer working directly with Mexican artists and workshops on handmade tiles, glassware, baskets, pottery and folk art.
Best for Mexican artists and workshops on handmade tiles, glassware, baskets
Visit official site ↗Mouki Mou
Hidden Gem29 Chiltern Street, London / Online
Mouki Mou is Maria Lemos's concept shop at 29 Chiltern Street in Marylebone, opened in May 2013 and named after her daughter. A quiet ground floor holds jewellery and fragrance. A spiral staircase leads to small tiled rooms of clothing and objects chosen on her travels, from Daniela Gregis and dosa to Ted Muehling. A second London space, M.II, and an Athens shop have followed.
Best for Considered clothing and jewellery across small tiled rooms on Chiltern Street
Mouki Mou is a concept shop at 29 Chiltern Street in Marylebone, opened in May 2013 by Maria Lemos and named after her daughter. Lemos founded the Rainbowwave showroom, the UK agent for labels such as Peter Pilotto and Carven. She built the shop from things found on her travels, wanting something small and personal, and simple. The 750 square foot space was designed by Pentagram, and at first it deliberately ran without an online store. A quiet ground floor holds delicate jewellery and fragrance. A spiral staircase leads down to a warren of small rooms floored with encaustic tiles. The edit favours clothes that improve with age and jewellery meant to last, along with beauty products for everyday use. Makers include Daniela Gregis and dosa, Sofie D'Hoore and Arts & Science, and the jewellers Gabriella Kiss and Ted Muehling, plus the potter K.H. Würtz. Lemos asks customers to slow down and take time to look and touch. The house has since added a second London space, M.II, and a shop in Athens. Online orders are shipped from the Chiltern Street store in London.
Visit official site ↗London, UK
London menswear label founded in 2010 by Henry Hales, built on upcycled fabric offcuts and deadstock from Savile Row and Jermyn Street tailors and Italian mills. Started as a market stall in Spitalfields before opening in Portobello.
Best for Deadstock polos, zero waste; Deadstock zero waste polos
Sirplus was founded in London in 2010 by Henry Hales, who discovered that Savile Row and Jermyn Street shirt- and suit-makers regularly generated surplus fabric - offcuts referred to in the trade as 'cabbage' - that would otherwise be wasted. The brand began with boxer shorts made from shirt offcuts sold from a stall at Spitalfields Market, later moving to Portobello Market and eventually opening a permanent shop at No. 306A Portobello Road. From that base, Sirplus grew a menswear collection built around upcycling surplus fabric and deadstock, including material sourced from Italian mills.
Visit official site ↗