Why it belongs in ORBIS
London menswear label founded in 2010 by Henry Hales, built on upcycled fabric offcuts and deadstock from Savile Row and Jermyn Street tailors and Italian mills. Started as a market stall in Spitalfields before opening in Portobello.
Sirplus was founded in London in 2010 by Henry Hales, who discovered that Savile Row and Jermyn Street shirt- and suit-makers regularly generated surplus fabric - offcuts referred to in the trade as 'cabbage' - that would otherwise be wasted. The brand began with boxer shorts made from shirt offcuts sold from a stall at Spitalfields Market, later moving to Portobello Market and eventually opening a permanent shop at No. 306A Portobello Road. From that base, Sirplus grew a menswear collection built around upcycling surplus fabric and deadstock, including material sourced from Italian mills.