99b Concept Store

99b Concept Store is a family-run shop at 99b Rathgar Road in Rathgar Village, Dublin 6, where the owners have lived above the shop since 2013 and traded since 2009. The store built its identity around sustainability and ethical production, pairing Irish craftsmanship with design from Sweden, France, Finland, Spain and Germany. Its clothing and textile lines include Merz b. Schwanen, the German label known for reviving vintage loopwheel knitting machines to make heavyweight cotton basics, alongside the Swedish label Nygårdsanna, French label Herbert Frere Soeur, Inoui Editions scarves and Heschung leather shoes; home goods include KaunisKyla textiles from Finland and Irish-woven Mourne Textiles, plus ceramics, candles and handmade jewelry sourced directly from small studios rather than wholesale catalogues. It was included in The Gloss magazine's 2024-2025 list of Ireland's best shops, cited specifically for sustainability, ethical production and the preservation of traditional craft techniques. The shop's positioning runs counter to fast fashion: rather than turning over seasonal stock quickly, it holds a tighter, slower-moving selection built around materials and makers the owners can vouch for directly.