What Adairs is known for

Founded in 1918 on Chapel Street in Prahran, Melbourne, as a small manchester and homewares shop; later ran as a small-format department store in Camberwell until 1979 before growing into an ASX-listed national retailer.

Adairs was founded in 1918 on Chapel Street in Prahran, a Melbourne suburb, starting as a family-owned specialty shop selling manchester (sheets and towels), curtains, women's wear, and haberdashery. It later operated as a small-format department store in Camberwell, continuing in that format until 1979 before the business refocused specifically on home furnishings. The company was formerly registered as Home & Decor Holdings Pty Ltd and took the Adairs Limited name in May 2015, around when it listed on the Australian Securities Exchange (ASX: ADH). Today Adairs operates as a national omnichannel retailer built around three brands: Adairs itself, the homewares label Mocka, and furniture retailer Focus on Furniture, all centered on in-house-designed bedding, bathroom, and home decor products sold directly to consumers across Australia and New Zealand rather than through third-party retailers.