Why it belongs in ORBIS
Sneaker, streetwear and collectibles retailer founded November 11, 2011 by Eric Cheng, first opened in Diamond Bar, California. Runs stores across the US West Coast plus Denver and Honolulu, known for brand collaborations.
Bait was founded on November 11, 2011 by Eric Cheng, opening its first store in Diamond Bar, California with the stated goal of building a premium, activation-friendly retail environment for sneaker, apparel and collectibles buyers. Rather than specializing in one category, Bait deliberately blends footwear, apparel and collectible toys and figures under one roof. The company has expanded from that first Diamond Bar location into stores across Los Angeles, Orange County, San Francisco, San Diego, Seattle, Portland, Denver, and Honolulu, pairing its physical stores with an active online storefront. Bait is particularly known for limited-run collaborations, partnering with brands including Adidas and New Balance, and licensing entertainment properties from companies such as Microsoft, Sony and Universal Pictures.