What Borsari is known for
Verona pastry house founded 1902 by Tiziano Golfetti, known for slow-fermented panettone, pandoro and colomba; today part of the IDB group under the Muzzi family.
Pasticceria Borsari was founded in Verona in 1902 by pastry chef Tiziano Golfetti, who took the name from the city's ancient Porta Borsari gate. Golfetti built a reputation on leavened holiday sweets - panettone, pandoro and colomba - made with real butter rather than margarine and a long fermentation process; the classic panettone is worked over roughly 72 hours to keep the yeast active through proofing. The brand's line has since expanded into flavoured panettone, the Fagianelle and Ovo Borsari lines, and Easter colombe. Ownership has passed to the Muzzi family, and the business now operates within the IDB group.
How ORBIS reads this city
Best for — Italian eau de cologne and violet-led heritage fragrances associated with parma
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Hand-curated for ORBIS · no paid placement