Cafe Naima

Café Naima opened in downtown Haifa in 2021, splitting its operation between a roastery at Wadi Salib 11, in a district known for its flea markets and small independent businesses, and a café on Derekh Yafo. The founders describe wanting to build "an inclusive hub for exploring the rapidly growing world of specialty coffee" in a city with an already established coffee culture. Naima buys green coffee on fair-trade terms, prioritizing lots grown and processed sustainably and transparently, and works from the premise that a coffee bean is the seed of a fruit — roasting close to harvest and cupping constantly to keep profiles bright, juicy and fruit-forward rather than defaulting to a dark, uniform house roast. Alongside roasted beans and brewing equipment, the shop sells matcha and runs its own School of Coffee, publishing brew guides that walk through espresso, V60 and AeroPress technique for customers building a home setup. The pairing of a working roastery with a teaching program gives Naima a role beyond a single counter — it supplies its own café, sells to takeaway customers, and tries to pass its cupping-driven approach on directly rather than keeping it in-house.