Why it belongs in ORBIS
Chupi's Dublin flagship is at the Powerscourt Centre, with an entrance on Clarendon Street. The jewellery collection includes engagement and wedding rings using natural or laboratory-grown diamonds. Consultations let customers discuss a ring in person, with video appointments offered as another route.
Chupi is an Irish jewelry brand founded in 2013 by Chupi Sweetman, a former fashion designer. Its flagship retail store is inside the Powerscourt Townhouse Centre on Clarendon Street in Dublin, a Georgian-era shopping arcade. The brand is built around recycled-gold jewelry and works with an in-house team of goldsmiths on site; Sweetman has described plans to expand the Dublin space with a second floor for private client appointments and additional workshop space for the goldsmithing team. Coverage of the brand frames it around Sweetman's own story and the goldsmithing operation being based in the Dublin shop rather than the jewelry being produced elsewhere and only sold there.