CMF Outdoor Garments

CMF (Comfy Outdoor Garment) is a Japanese technical outerwear label based in Shibuya, Tokyo, that traces its name to a 1915 Seattle company originally making bedding and down quilts. That name was revived in 2009 by Lost Hills, a Harajuku-based vintage clothing store, and rebuilt as a contemporary outdoor-fashion brand under designer Makoto Okuya. Rather than reproducing vintage American mountaineering gear directly, CMF reinterprets its aesthetics -- boxy silhouettes, utilitarian pocketing, mountain-parka shapes -- using modern technical textiles such as eVent waterproof-breathable fabric and Dyneema, combined with Japanese and Pacific Northwest streetwear influences. Garments typically feature multiple pockets, ventilation panels, sealed zippers and adjustable straps, positioning the brand within the broader 'gorpcore' movement that repurposes technical outdoor clothing as everyday fashion. Though the brand's name and founding story reference an American heritage company, CMF today operates as a Japanese label designed and based in Tokyo, distributed through its own e-commerce and a network of international specialty retailers carrying Japanese technical streetwear.