Coeur de Loup

Coeur de Loup began in the spring of 2010, when designer Nathalie Jourdain launched the label from her workshop on Île d'Orléans, the island community just outside Quebec City. Jourdain describes the move as a way to reconnect with manual, hands-on work after stepping away from a more conventional career path, and the brand has stayed close to that artisanal framing since.

The line is sold exclusively through its own online boutique rather than third-party retailers, and Jourdain builds body diversity into the business model directly: every piece is offered in sizes XS through XXL as standard, and customers can also order fully custom-made pieces built to their own measurements at no additional charge. Current collections lean toward swimwear — tops, bottoms, and one-pieces in a range of cuts — alongside seasonal ready-to-wear and accessories.

Jourdain positions the brand around making dressing feel unintimidating regardless of body type or age, a philosophy she ties directly to the custom-fit option rather than treating it as a premium add-on.