What De Bijenkorf is known for

The Beehive on the Dam since 1870 — the Netherlands’ grand department store, its liveried doormen facing the Royal Palace.

De Bijenkorf — 'the beehive' — began as Simon Philip Goudsmit's haberdashery in 1870 and grew into the Netherlands' premier department store; its flagship on Dam Square, facing the Royal Palace, gives Amsterdam luxury retail its center of gravity. The store survived a dramatic twentieth century, including wartime persecution of its Jewish founders' community, and rebuilt into the polished institution of today: international designer floors, a strong beauty hall, Dutch designers alongside global houses, and the rooftop restaurant with views across the Dam. The annual Christmas windows and the September Turbo Rounds sales are national retail rituals. As Dutch department stores consolidated and vanished, De Bijenkorf remained — the country's argument that it, too, has a Harrods. Visit the flagship for the Dam Square setting; the store is Amsterdam's most reliable single address for luxury under one roof.

Book the rooftop restaurant for the Dam Square view, and time December visits for the windows — the store treats the season as a civic performance.