Why it belongs in ORBIS
Diesel denim and fashion store inside Casablanca's Morocco Mall — the Italian brand's Moroccan retail point for its jeans, clothing and accessories lines within Africa's largest shopping mall.
The Diesel brand store is located inside Morocco Mall in Casablanca, confirmed as an official Diesel retail location via the brand's own store locator. Diesel is an Italian denim and fashion company known for rock-influenced, distressed and directional treatments on jeans and casual wear, sold internationally through both standalone stores and mall-based locations. Morocco Mall, which opened in December 2011 at the junction of Boulevard de la Corniche and Boulevard l'Ocean in Casablanca's Ain Diab district, is described as the largest shopping mall in Africa and hosts a wide roster of international fashion franchises, of which this Diesel store is one. Diesel's own store locator also lists a second, separate Casablanca location (La Villa).