Why it belongs in ORBIS
Gap store at Taj Mall in Abdoun, Amman, carrying the brand's children's lines alongside its adult collections; part of Gap's regional franchised retail presence in Jordan.
The Gap store stands at Taj Mall, on Prince Hashim Bin Al Hussein Street in the Abdoun district of Amman, Jordan - a mall that opened in 2011 with roughly 190 stores. Gap operates in Jordan through regional franchise arrangements typical of American apparel brands entering the Middle East. Amman also has Gap locations on Wakalat Street in Swefieh and at City Mall in Um Al Summaq. Available sources describe Taj Mall's Gap as a general Gap store carrying kids', men's and women's lines rather than a separately branded standalone storefront.