Element

Element was founded in Atlanta, Georgia in 1992 by Johnny Schillereff as Underworld Element, later shortening to Element. The brand's defining symbol is a stylized tree within a circle—Schillereff's emblem for "the life of natural wood" and "oneness" with the skateboard itself. The full logo rings the tree with four words: Wind, Water, Fire, and Earth, representing the brand's deep environmental commitment alongside skateboarding culture. Earth symbolizes grounding, authenticity, and respect for skateboarding's origins. This connection to the earth drives Element's use of sustainable and responsible materials, plus active support for environmental protection initiatives. The brand unites three pillars: skateboarding excellence, environmental stewardship, and an appreciation for life's simple pleasures. Element has become synonymous with environmentally conscious skateboarding, standing apart in an industry where many brands treat ecology as afterthought.