Why it belongs in ORBIS
London perfumer founded in 1730 by Juan Famenias Floris, a Minorca-born barber and perfumer, at 89 Jermyn Street, where the family still runs the business and its perfumery from the same shop, now in its 8th and 9th generations.
Perfumer to the crown since 1730 — English florals composed in London for very nearly three centuries, with No.89 carrying the house scent forward decade after decade. Heritage English cologne is a small category with one obvious address; Floris has been that address since before the word "cologne" settled into English.