Fox Home Jerusalem

Fox Home was founded in 2010 as part of Tel Aviv-based FOX GROUP and now operates more than 95 stores worldwide. The brand entered the market with a mission to deliver high-quality home products at accessible prices. Their Jerusalem footprint spans multiple locations and an online channel. The product range covers tableware and entertaining (dinnerware, glassware, serving pieces, flatware, linens), kitchen (cookware, baking, utensils, knives, appliances), bedroom (bedding, sheets, blankets, pillows), bath (towels, accessories, organization), home décor (carpets, lighting, decorative pillows, vases, furniture accents), and storage (baskets, containers, organizing solutions). The brand emphasizes accessibility and value: free shipping on orders over 249 shekels. Fox Home's tagline, 'bringing joy to the home,' frames the business philosophy—practical household goods presented as a way to enhance daily life rather than as luxury statements. Strong in the Israeli market, the brand has since expanded internationally, first to Canada in 2023.