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G.J. Cleverley

London, UK

📍 13 The Royal Arcade, 28 Old Bond Street, London W1S 4SL, United Kingdom

What G.J. Cleverley is known for

Bespoke shoemaker trading from the Royal Arcade off Old Bond Street, Mayfair, since 1958; hand-carved wooden lasts and the Churchill-associated 'Churchill II' oxford, with its elasticated side gusset, remain signatures alongside a ready-to-wear line.

G.J. Cleverley has operated from 13 The Royal Arcade, 28 Old Bond Street in Mayfair since 1958. Its best-known historical client is Winston Churchill, for whom the house developed a shoe with an elasticated side gusset and imitation laces - a design still sold today as the 'Churchill II.' Every bespoke commission starts with a personal fitting and a wooden last carved specifically for the customer's foot, kept on file for future orders; the firm's ready-to-wear collection is drawn from the same bespoke lasts and made using comparable leathers and hand-finishing techniques. Construction methods are described by the firm as largely unchanged for over sixty years.

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