What Giannetto is known for
Italian shirt brand named for and based in Portofino, on the Ligurian coast, positioned as 'Italian luxury since 1979'; known for washed cotton and denim shirts with a signature embroidered-sun chest motif, in a range of fading treatments from light to dark.
Giannetto Portofino takes its name from Portofino on the Italian Riviera, and its own site dates the brand to 1979 and describes it as based in that town. The shirts are made from cottons including honeycomb weave, denim and flannel, using washing and finishing techniques the brand calls 'sabbiature,' producing a faded, worn-in look. A recurring 'embroidered sun' motif on the chest functions as the brand's signature detail. Sourcing on the brand's manufacturing location is inconsistent: Giannetto's own marketing ties it closely to Portofino/Liguria, while at least one U.S. retailer describes the shirts as handmade in Naples - a conflict that could not be independently resolved.
Best for — Tuscan casual polos; Shirts, casual, Tuscan style
Italy
Where next
- J. Press — New York
- Bourrienne Paris X — Paris
- Steed — London
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