Why it belongs in ORBIS
Freda and Harold Morris founded Gloverall in 1951 selling surplus WWII Naval duffle coats from a Holborn warehouse; when military stock ran out around 1953 they began manufacturing their own, including the Monty, named for Field Marshal Montgomery.
Gloverall's origin is tied directly to military surplus. Freda and Harold Morris started the business in 1951 after the Ministry of Defence offered them a large excess of unused WWII Royal Navy duffle coats, which they sold from a Holborn warehouse in London. Demand outstripped the surplus, and by around 1953, with stocks depleted, Gloverall began producing its own versions of the coat. The best-known result is the Monty, named after Field Marshal Bernard Montgomery, which became the brand's signature design. Men's duffle coats in the Heritage range, including the Original Monty, continue to be made in England at a Gloverall factory outside London.