Why it belongs in ORBIS
The Spirit of Hockey, official retail store of the Hockey Hall of Fame at Brookfield Place, 30 Yonge Street, Toronto; sells Hall of Fame and induction merchandise plus licensed gear for all 32 current NHL teams.
The retail operation attached to the Hockey Hall of Fame is branded 'Spirit of Hockey,' located within the Hall's Brookfield Place complex at 30 Yonge Street in downtown Toronto. It carries an exclusive line of Hockey Hall of Fame and Induction-branded products, a broad range of fully licensed National Hockey League merchandise covering all 32 current franchises as well as historic teams, Hockey Canada and international team apparel, and hockey-themed novelty items. It functions as the museum's onsite gift shop rather than a standalone retail business.