What James Smith & Sons is known for

Trading from its largely unaltered Victorian shopfront at 53 New Oxford Street since 1857 (founded 1830), James Smith & Sons is generally credited as London's oldest umbrella shop, with its own in-house repair department.

James Smith founded this umbrella business in 1830 at Foubert's Place in Soho; his son later moved the main shop to 53 New Oxford Street in 1857, where it has traded ever since - long enough that it is generally credited as London's oldest umbrella shop. The New Oxford Street premises is largely unaltered: a mahogany, painted-glass and brass Victorian shopfront, with fittings inside dating to around the 1870s and polished wooden counters that have stayed in place through more than a century of trade, making the interior itself as much a draw as anything sold within it. The current range covers gentlemen's and ladies' umbrellas across several traditional constructions - solid stick, fit-up, pencil and birdcage models - plus walking sticks in country, town, ladies' and folding styles, seatsticks, and accessories finished in natural horn. Crucially, the shop maintains an in-house repair department that services the umbrellas and sticks it has made, rather than treating repair as an afterthought bolted onto retail. Locally, London cab drivers are said to know it simply as 'the umbrella shop,' a nickname that reflects how embedded the address has become in the city's daily geography near the British Museum. It functions as a working shop first, with the Victorian shopfront surviving as a byproduct of nearly two centuries of continuous trade rather than a restoration project.