Why it belongs in ORBIS
Artisan perfume studio created by perfumer Dana El Masri, blending scent with music and synesthesia-inspired storytelling. Originally Montreal-based; the brand's site now states its perfumes are crafted in Los Angeles, California.
Jazmin Saraï is a small-batch, unisex artisan perfume line created by perfumer Dana El Masri, a synesthete whose sense of hearing and smell cross over — music translates into scent for her. The line launched with its earliest perfumes around 2014 and has grown to roughly nine scents. While earlier coverage describes Jazmin Saraï as a Montreal artisan perfume brand, the brand's own current website states its perfumes are 'Crafted in Los Angeles, California.'