What La Mer is known for
Luxury skincare line built around Miracle Broth, a fermented sea-kelp treatment aerospace physicist Max Huber spent 12 years and roughly 6,000 experiments developing after a lab accident burned his skin. Estee Lauder acquired the brand in 1995.
La Mer's origin story centers on Max Huber, an aerospace physicist who suffered severe burns in a laboratory accident in the 1950s. Dissatisfied with the treatments available at the time, he spent roughly 12 years and some 6,000 experiments developing a formula based on fermented sea kelp, which he eventually marketed as Creme de la Mer. The resulting bioenergy fermentation process is still marketed under the name Miracle Broth and remains the brand's core proprietary-ingredient story. Estee Lauder acquired La Mer in 1995 and built it into one of its highest-revenue divisions, with reported annual sales exceeding $1 billion. The brand is sold globally online and through department-store and specialty beauty counters rather than from a single flagship location.
How ORBIS reads this city
Best for — The Crème de la Mer.
More in Naples
- Angela Ciampagna — Naples
- Anna Matuozzo — Naples
- Arquiste — Naples
- Atelier Cologne — Naples
- Barba Napoli — Naples
- Barbarulo / Gemelli da Polso (4 generations) — Naples
- Baruti — Naples
- Boadicea the Victorious — Naples
Where next
- Sisley — Naples
- La Prairie — Naples
- Valmont — Naples
Hand-curated for ORBIS · no paid placement