Labellov

Labellov was founded in 2012 by Birgit de Jager, who built the company out of a personal interest in vintage designer pieces, starting with a small resale collection that grew into a dedicated luxury resale business. The company, registered as TIMELESS04 BV, is based in Belgium rather than the Netherlands: its flagship boutique opened in Antwerp in 2018, followed by a permanent store in the coastal town of Knokke in 2022, with a further location in Sint-Martens-Latem. In 2025 Labellov acquired DesignerWishBags, a resale business that had specialized in Chanel handbags, folding its inventory and customer base into the wider operation. Every item Labellov sells — bags, accessories and apparel from houses including Chanel, Hermès and Louis Vuitton — goes through an in-house authentication process that checks serial numbers, hardware, stitching and other brand-specific construction details before sale, with each piece issued a certificate of authenticity. The company has stated plans for further expansion into other European markets.